About Victoria Jade

Established in August 2020, Victoria Jade is a jewelry design, manufacturing and diamond trading company, specializing in bespoke commissioned jewelry and remodellings. Victoria Jade provides a platform for customers to request specific diamonds to be sourced. These diamonds are either for investment or can be custom made into jewelry, depending on the client preference. Additionally, Victoria Jade also has our very own jewelry line, where the designs have taken inspiration from the elements with in the United Arab Emirates.

A client-centered approach

We began with the customer relationship in mind, whereby our founder’s approach to jewelry design sets our work, and the customer’s experience with us, apart. We believe that craftsmanship begins with a conversation, which means that we ensure to have a customer-focused relationship with our customers, ensuring uniqueness of every Victoria Jade piece.

GIA Certified Diamonds

All Victoria Jade pieces include certified conflict-free quality diamonds, and fair trade precious metals used in manufacturing, ensuring customers have full confidence in the value of their exceptional piece.

Victoria Jade largely emphasises sustainability and giving back to the community. A percentage of all proceeds from our jewelry and diamond sales goes to Hold the Space – a South African registered non-profit organization that assists orphans and youth at-risk in the regions where we source our diamonds.

Expert Local Craftsmanship

Victoria Jade is one of the few jewelry manufacturers in the United Arab Emirates that trust only expert local hands to bring each design to life.

It is part of our ethos that true objects of unique joy can never be mass-produced and for this reason, we limit the production of our designs.

Our steadfast commitment to ethical sourcing and craft forms part of the Victoria Jade promise.

Online with a Personal Touch

All Victoria Jade pieces include certified conflict-free quality diamonds, and fair trade precious metals used in manufacturing, ensuring customers have full confidence in the value of their exceptional piece.

Victoria Jade largely emphasises sustainability and giving back to the community. A percentage of all proceeds from our jewelry and diamond sales goes to Hold the Space – a South African registered non-profit organization that assists orphans and youth at-risk in the regions where we source our diamonds.

Victoria Jade

About Victoria Laing, our founder

The founder of Victoria Jade, Victoria Laing has always been passionate about diamonds. Being in the diamond industry since 2016. Victoria is a registered rough diamond buyer, and is the sole proprietor of the South African rough diamond trading company Jade Diamond Enterprises, which is registered with the Diamond regulators of South Africa. This ensures regulation in all participating countries supporting the Kimberly process for reducing the flow of conflict diamonds.

Through diamonds her love for the industry grew, leading her into the art of jewelry design. To her ‘Creating a piece of jewelry, is creating a memory that lasts a lifetime.’

As a former model, Victoria has extensive knowledge of developments in consumer demand, trends and fashion, ensuring her brand Victoria Jade has all the top qualities of a modern diamond and jewelry design company.

One of the most important aspects for Victoria Jade, is ensuring that the products remain sustainable and contribute to society. From a sustainability point of view, all diamonds are GIA certified, conflict-free. Only 18 karat fair trade gold is used for the products. Products are made to order, which ensures no wastage.

As a philanthropist and Psychology graduate, with a passion for helping children in need, Victoria ensures that a percentage of proceeds from every sale goes to the non-profit organisation Hold The Space. Which is a mentoring and guidance organisation that aims to bridge the gap between mentor is and children living in underprivileged communities.

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